[Chapter for Premium Members] Think about your business to last for the long run

Tweet You have probably heard about businesses that are hundred years old or more and still active, and growing in both size and recognition. Do you think the founder thought it would last such a long time? Well, in many cases we don’t know, but you can be sure that more of them started based […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Can you combine business with your passion for ceramics?

Tweet Can you combine business with your passion for ceramics?   Few endeavors lead as seamlessly to business as ceramics. There are professionals in one or many facets of ceramics and they all have a story to tell how their business got started. They put their education or natural talents to work and suddenly experienced […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] One of your most important business decisions in your studio

Tweet Being in business – any business – means having a strong underpinning of people you trust. There are dozens of decisions you have to make daily. All of them should fall within the structure and goals of the business you are running. This is as vital to you as a one-man/one-woman business as for General Electric. So, […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Thinking right about your ceramic business

Tweet The first thing you have to realize is that you are the business. A potter is in business even if it’s small as said in the previous chapter. You have to learn to separate your warm feelings about the product from the objective analysis of what the business demands. A business is like a […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.