[Chapter for Premium Members] Selling or closing down your ceramic business

Tweet Chapter 32 We have earlier touched on the sensitive issue of how to deal with the fact that – one day – your business will either be closed or sold (Refer to chapter 30: “Will your ceramic business last forever?”). This issue is where I see most ceramic studios, in fact, most small businesses in […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Promotion, Part Three: A Crucially Important Part of Your Open House: The Follow-up

Tweet Promotion, Part Three: A Crucially Important Part of Your Open House: The Follow-up Scenario: It’s Monday morning, the first day of the week after your open house. Yesterday, Sunday, was pure relaxation, re-establishing your balance and giving you some perspective.  Now follows the final and closing chapter of your Open House. The Follow-Up  True […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Ceramic Business Financing – Part 2: Money you need for your business

Tweet How money is generated Armed with the wisdom about how you should think about financing your studio (see part 1), let’s start to work on how much you need and, later, some ideas where to find it. Your needs will be totally dictated by the stage your business is in. Not yet started? Recently started? […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Meet Alice Siegfried – A Classic Potter

Tweet I had met Alice Siegfried, well-known potter in my hometown, Oneonta, New York before, and bought some of her work. So I decided to seek an interview with her for my article series, “Successful Ceramics”. It was a “just in time” decision. It turned out that Alice had decided to retire after her next […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Ceramic Studio Marketing, Part 3: Who is my customer, where are my customers and how do I reach them?

Tweet Based on your definition of your product, which in turn is dictated by the real needs of your customers, you can correctly define what your product or your services (such a teaching) – have to be like. Types of businesses, by need. If your customer is looking for recognition, self-gratification, creativity, social interface, entertainment […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Ceramic Studio Marketing, Part 2: Pricing for Profit

Tweet Click here to read Part 1 of Ceramic Studio Marketing Pricing right is of overriding importance in running your own business. Your pricing dictates survival or failure. Therefore, think about it all the time – every day, week and month. A good price can turn into a bad price within a very short period […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Your personal business plan, Part 2

Tweet One of the reasons I recommend three years as a period for your business plan, is that you can easily break it down in three parts – year one, two and three. This will make it easier to follow, check up on, and – when needed – to make corrections. A plan is a […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Sign of Success: More Overhead – Part 2 of the Overhead Monster

Tweet Adding Manpower You can find part 1 of the Overhead Monster here. I wish to thank all artists that have contributed to this chapter. You should talk to a successful ceramic business about hiring employees, then add your own experience. That approach makes a lot of sense. Your ceramic business, whether it is a […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Meet a Porcelain Artist with a loyal client following

Tweet Meet Mary Anne Davis All budding ceramic artists should talk to Mary Anne Davis, owner of Davis Studio in Chatham, New York. A lot of wisdom can be collected over a very short time when talking to a successful professional such as Mary Anne, with many years of experience. I had the opportunity to […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Think about your business to last for the long run

Tweet You have probably heard about businesses that are hundred years old or more and still active, and growing in both size and recognition. Do you think the founder thought it would last such a long time? Well, in many cases we don’t know, but you can be sure that more of them started based […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.