[Chapter for Premium Members] Promotion, Part Three: A Crucially Important Part of Your Open House: The Follow-up

Tweet Promotion, Part Three: A Crucially Important Part of Your Open House: The Follow-up Scenario: It’s Monday morning, the first day of the week after your open house. Yesterday, Sunday, was pure relaxation, re-establishing your balance and giving you some perspective.  Now follows the final and closing chapter of your Open House. The Follow-Up  True […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

Part two. Successful execution of your Open House

Tweet Successful execution of your Open House On the morning of the day for the Open House, you, along with your employees and temporary assistants (if any) arrive two hours early – before the actual event opens. You gather everyone around you for a final review of everybody’s special assignments. Check your notebook and go […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

Ceramic Studio Promotions Part One

Tweet Promotion: “The act of furthering the growth and development of the sale and acceptance of merchandise through advertising, publicity or discounting.”  Webster’s Dictionary. Your ceramic studio’s best low-cost promotion – an Open House (OH) We live in a society of continuous bombardment with arguments why we should buy, accept or rent, well, something. This […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

What do I do when my business is down?

Tweet Remember what we said in the beginning of this article series? Look under category Start-up: “Think about your business to last for the long run.” We all wish that our sales curves would be that ideal straight line going steadily upwards. year after year. And your profits along with that line.  Since, when you […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

Ceramic Studio Marketing, Part 4: Your Blueprint

Tweet Looking back at the previous three chapters on marketing, you can now embark on a most productive journey – on how you build into your system, (including the time to create and follow) a blueprint for marketing success. We discussed in the first three parts of this 4-part section of marketing: a. How to […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Ceramic Studio Marketing, Part 3: Who is my customer, where are my customers and how do I reach them?

Tweet Based on your definition of your product, which in turn is dictated by the real needs of your customers, you can correctly define what your product or your services (such a teaching) – have to be like. Types of businesses, by need. If your customer is looking for recognition, self-gratification, creativity, social interface, entertainment […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Ceramic Studio Marketing, Part 2: Pricing for Profit

Tweet Click here to read Part 1 of Ceramic Studio Marketing Pricing right is of overriding importance in running your own business. Your pricing dictates survival or failure. Therefore, think about it all the time – every day, week and month. A good price can turn into a bad price within a very short period […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

Ceramic Studio Marketing, Part 1 – Product

Tweet Do you know what you are selling? The word marketing is so overused these days that we seldom think of it as anything but just a bit more than advertising and promotion. By definition, marketing is “the process or technique of promoting, selling and distributing a product or service”, or “an aggregate of functions […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Meet a Porcelain Artist with a loyal client following

Tweet Meet Mary Anne Davis All budding ceramic artists should talk to Mary Anne Davis, owner of Davis Studio in Chatham, New York. A lot of wisdom can be collected over a very short time when talking to a successful professional such as Mary Anne, with many years of experience. I had the opportunity to […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

All types of business require specializing – ceramics is no exception

Tweet Few people outside the ceramic industry understand how big and how diversified it is. It’s one of the biggest industries on this globe – and always was – from days immemorial. You use it at home every day, porcelain, stoneware and earthenware in the form of bowls, plates, pizza stones, ash trays, sinks, toilets, […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.