Ceramic Studio Marketing, Part 4: Your Blueprint

Tweet Looking back at the previous three chapters on marketing, you can now embark on a most productive journey – on how you build into your system, (including the time to create and follow) a blueprint for marketing success. We discussed in the first three parts of this 4-part section of marketing: a. How to […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Ceramic Studio Marketing, Part 3: Who is my customer, where are my customers and how do I reach them?

Tweet Based on your definition of your product, which in turn is dictated by the real needs of your customers, you can correctly define what your product or your services (such a teaching) – have to be like. Types of businesses, by need. If your customer is looking for recognition, self-gratification, creativity, social interface, entertainment […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

Top 10 questions you should ask when selecting your accountant

Tweet If you have read my article on the selection of one of the most important support members of your ceramic business, you know that selecting/keeping a first class accountant ranks very high. Recently readers have asked: Which questions should I ask? It’s a tough question to answer in a concise way. Ranking the questions […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Think about your business to last for the long run

Tweet You have probably heard about businesses that are hundred years old or more and still active, and growing in both size and recognition. Do you think the founder thought it would last such a long time? Well, in many cases we don’t know, but you can be sure that more of them started based […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Can you combine business with your passion for ceramics?

Tweet Can you combine business with your passion for ceramics?   Few endeavors lead as seamlessly to business as ceramics. There are professionals in one or many facets of ceramics and they all have a story to tell how their business got started. They put their education or natural talents to work and suddenly experienced […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] One of your most important business decisions in your studio

Tweet Being in business – any business – means having a strong underpinning of people you trust. There are dozens of decisions you have to make daily. All of them should fall within the structure and goals of the business you are running. This is as vital to you as a one-man/one-woman business as for General Electric. So, […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Thinking right about your ceramic business

Tweet The first thing you have to realize is that you are the business. A potter is in business even if it’s small as said in the previous chapter. You have to learn to separate your warm feelings about the product from the objective analysis of what the business demands. A business is like a […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.