[Chapter for Premium Members] Ceramic Studio Marketing, Part 2: Pricing for Profit

Tweet Click here to read Part 1 of Ceramic Studio Marketing Pricing right is of overriding importance in running your own business. Your pricing dictates survival or failure. Therefore, think about it all the time – every day, week and month. A good price can turn into a bad price within a very short period […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

Ceramic Studio Marketing, Part 1 – Product

Tweet Do you know what you are selling? The word marketing is so overused these days that we seldom think of it as anything but just a bit more than advertising and promotion. By definition, marketing is “the process or technique of promoting, selling and distributing a product or service”, or “an aggregate of functions […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Your personal business plan, Part 2

Tweet One of the reasons I recommend three years as a period for your business plan, is that you can easily break it down in three parts – year one, two and three. This will make it easier to follow, check up on, and – when needed – to make corrections. A plan is a […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

Your personal business plan, Part 1

Tweet When you hear the words “business plan” you may shrink back conjuring up hours of detailed work involving looking up past records and projecting into the future – work that really only belongs to big business, not your small business. Let me tall you that you have far from the right impression of what […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Sign of Success: More Overhead – Part 2 of the Overhead Monster

Tweet Adding Manpower You can find part 1 of the Overhead Monster here. I wish to thank all artists that have contributed to this chapter. You should talk to a successful ceramic business about hiring employees, then add your own experience. That approach makes a lot of sense. Your ceramic business, whether it is a […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

[Chapter for Premium Members] Meet a Porcelain Artist with a loyal client following

Tweet Meet Mary Anne Davis All budding ceramic artists should talk to Mary Anne Davis, owner of Davis Studio in Chatham, New York. A lot of wisdom can be collected over a very short time when talking to a successful professional such as Mary Anne, with many years of experience. I had the opportunity to […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

The Overhead Monster in your Ceramic Business – Part one

Tweet This story is heavily influenced by my interview with Mary Rab of the Benson Agency Real Estate, which is the leading brokerage firm in the city of Oneonta, NY. She had a lot to say about carrying overhead… thanks Mary! The definition of overhead costs is the same as for fixed costs in accounting lingo. […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.

All types of business require specializing – ceramics is no exception

Tweet Few people outside the ceramic industry understand how big and how diversified it is. It’s one of the biggest industries on this globe – and always was – from days immemorial. You use it at home every day, porcelain, stoneware and earthenware in the form of bowls, plates, pizza stones, ash trays, sinks, toilets, […]

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© 2011 by Rolf E. Ericson, Oneonta, New York, publisher. All rights reserved. Photocopying, reproduction , copying, or redistribution of any kind in printed or electronic form is strictly prohibited without written permission from the publisher.